On the 22nd we traveled to Cafe Britts headquarters in Santa Lucia de Heredia, Costa Rica. It was founded in 1985 by Steve Aronson It has store locations in Costa Rica, Peru, and Chile. Britt has been a leader since it was started. They have challenged many laws and have ultimately reformed the coffee business in Costa Rica. This has allowed some of the best coffee to be sold at the local market. They are also one of the first coffee producers to sell their product on the internet.
It was a very informative and high energy presentation.
They showed how the coffee was picked and processed. An interesting fact is that after the bean is picked it loses 80% of its weight.It employs 800 employees in 43 locations. Britt is one of the largest coffee manufactures in Costa Rica. Interestingly it only has two places where it grows coffee in about an 8 acre area. It purchases the majority of its coffee from small farmers around Costa Rica. Britt only purcheses the best coffee beans from mountain grown plantations. They have many different products such as roasted gourmet coffee, tropical coffee, and coffee beans covered with candy. They do a great job of combining tourism with coffee. Over 50,000 tourist go through their plant every year.
Overall the presentation was excellent and upbeat. I felt the most powerful thing I recevied from the presentation was Britts ability to not only sell a product but to sell their brand through tourism. It was as if we were riding a ride through their presentation and at the end we were funneled into the gift shop where we could buy their product.
It was a very informative and high energy presentation.
They showed how the coffee was picked and processed. An interesting fact is that after the bean is picked it loses 80% of its weight.It employs 800 employees in 43 locations. Britt is one of the largest coffee manufactures in Costa Rica. Interestingly it only has two places where it grows coffee in about an 8 acre area. It purchases the majority of its coffee from small farmers around Costa Rica. Britt only purcheses the best coffee beans from mountain grown plantations. They have many different products such as roasted gourmet coffee, tropical coffee, and coffee beans covered with candy. They do a great job of combining tourism with coffee. Over 50,000 tourist go through their plant every year.Overall the presentation was excellent and upbeat. I felt the most powerful thing I recevied from the presentation was Britts ability to not only sell a product but to sell their brand through tourism. It was as if we were riding a ride through their presentation and at the end we were funneled into the gift shop where we could buy their product.
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